Taking your goods, crafts, skills to market can seem overwhelming in the age of the internet and mobile technology. A neat company offering a solution for small-town businesses is Shustir – an online marketplace that focuses on providing small business owners with easy-to-use online tools to build a virtual storefront. Using the Shustir tools, any small business owner can reach out within and beyond their local communities (markets) and build a new customer-base.
Is anyone using this Shustir tool? What do you think is the best way to weave this into your business, your work? What’s the value to the business, the people, the town?
3 Comments
I have a Shustir storefront myself, and as a marketing consultant, encourage all my clients to set one up as well; it exposes our businesses to a great community of like-minded businesspeople as well as consumers nation-wide looking to support our small businesses that we simply wouldn’t reach otherwise. Because of Shustir’s marketing and PR resources and phenomenal SEO, small businesses like ours get exposure on a much larger stage than we could normally hope for.
My shustir storefront allows me to promote the services of my small business to a broader audience than I can realistically reach while I am in start-up mode. Based on shustir’s customer service and early marketing and pr results (like last week’s article in the New York Times) I think it will prove to be a very important online marketing component for me.
Thanks for the insight, Cody! It seems like exposure and connection are two great benefits a small business gains from using Shustir. I’m curious to know how you’ve been able to connect with like-minded folks and how you build those relationships online as a small business owner?